Top 5 Beauty Retail Apps on Unified Platform in Russia Q3 2022

During the third quarter of 2022, the top 5 beauty retail applications in Russia showcased varied performance trends in terms of weekly downloads, active users, and revenue. Here’s a closer look at how these apps fared:

ИЛЬ ДЕ БОТЭ косметика и духи experienced a notable increase in weekly downloads, peaking at nearly 2.9K by the end of September. Active users, however, saw a decline from around 11.3K at the beginning of the quarter to approximately 7.3K by the end of September.

Notino: profumi e cosmetici maintained a relatively stable download trend, with figures ranging between 68 and 136 weekly downloads. Active users fluctuated slightly, starting at about 2.3K and ending the quarter at around 1.8K.

Lush Fresh Handmade Cosmetics had a varied download performance, with a peak of 124 downloads in mid-July. Active users hovered around the 50-75 range for most of the quarter.

Nykaa – Makeup/Beauty Shopping showed minimal weekly downloads, reaching a maximum of 29 in mid-July. Active users remained relatively steady, averaging around 70 throughout the quarter.

IPSY: Personalized Beauty had negligible downloads, with only a few instances of activity. Active users saw a slight decline from 201 at the start of the quarter to 159 by the end of September.

The data for these insights comes from Sensor Tower, where more detailed information and further insights can be found.